Big data’s power is revealed by two books covering a cold-war version of Cambridge Analytica that helped John F. Kennedy get elected-and how modern social media can rig votes today
Technology
21 October 2020
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IN SEPTEMBER 2016, Alexander Nix, CEO of Cambridge Analytica, told an audience in New York about the power of big data in global elections. Know the personality of the people you target, and “you can nuance your messaging to resonate more effectively” with …
