Amazon Great Indian Festival Sale to Host Over 900 Product Launches Starting Oct 17

Amazon Great Indian Festival sale is set to begin in one week, with the sale’s curtains being raised on Friday, October 16 from Amazon Prime members, and from the day after that for standard users. The 24 hours of early access to the sale will be offered to Amazon Prime subscribers, who will be the first to avail the discounts and offers on various appliances that will be extended to customers. According to Amazon India, the sale will see over 6.5 lakh sellers, and showcase over 4 crore products promoted by Indian small and medium businesses (SMBs). Furthermore, over 20,000 local shops from across 100 Indian cities will also be involved in the Great Indian Festival sale.

Amazon is looking to promote local businesses as part of the Great Indian Festival sale this year, with the company stating that it has already enabled over 1 lakh local shops and kirana stores to serve customers during the sale days. During this sale period, customers will witness the launch of over 900 products – ranging from smartphones, televisions, electronics and accessories, home appliances, kitchen appliances and accessories, as well as non-technology products across a wide belt of categories. To maximise the appeal of the sale and suit Indian shopping needs, Amazon has multiple strategies on offer.