Samsung’s E-Catalogue Will Reduce the Usage of Printed Brochures

The e-catalogue also allows the brand’s retail partners to share product-related information with customers via emails, WhatsApp, and SMS messages. The e-catalogue is optimised for mobile viewing. Samsung has said that customers can download the e-catalogue in high-resolution or low-resolution depending on their internet capacity. The company plans to keep updating the e-catalogue with latest products every now and then.

Samsung’s Green initiative is moves are much more subtle than its competitor Apple. Samsung had, in 2019 stopped using plastic packing materials for packing its electronics. Apple’s approach towards eco-friendly packing, however, has been considered quite extreme. Apple has discarded the charging brick in all of its products launched this year. This, Apple claims makes the iPhone box smaller and reduces a huge amount of plastic waste. Apple said that removing the adapters from iPhone boxes will cut over 12 million metric tons of carbon annually – equal to removing 450,000 cars from roads every year. The company claims that all of its products will be carbon neutral by 2030. Samsung, on the other had said last year that it will use 500,000 tons of recycled plastic and collect 7.5 million tons of discarded products by 2030.