Sunday debate: What form of videos do you prefer- long or short?

By Ranveer Allahbadia

Ranveer maintains that people’s attention span will continue to reduce if they overuse short-form video content

The personalities of most of the generation born after 2000 have been heavily shaped by the content they consumed while growing up.

The introduction of social media has changed the way humans think and their preferences are slanting towards shorter content, with an inclination for comedy and entertainment.

However, with the increase in consumption of content, attention spans have snapped and they will only continue to reduce if people overuse short-form social media purely for entertainment. As far as monetisation is concerned, it is significantly less than for long-form content because retention is much longer for the latter’ and short videos make the user switch to inorganic or paid content in a jiffy!

That being said, the audience for short-form content also spends comparatively less. Live-streaming and podcasting, which are both significantly longer format genres, are booming in the West. Only content generates respect for its creators and the hard truth is that long-form content creators, in general, are respected a lot more than those who operate purely in the short-form content space.

HT Brunch columnist Ranveer Allahbadia aka @TheBeerBiceps is a social media influencer and entrepreneur with over 2.9 million subscribers on his channel. He also hosts a podcast called The Ranveer Show

From HT Brunch, October 25, 2020

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