Why is Google My Business Important for Personal Injury Law Firms?

No matter what your business is, it is important for them to take advantage of as many tools as possible to get more customers shopping with you. One of these features that should be utilized is the Google My Business feature. Personal injury law firms need to get their name out there as much as any other business, but why is Google My Business Important?

What Google My Business does for a personal injury law firm

Google My Business (GMB) has become increasingly valuable for businesses and is often the first place your prospective customers will check. Before we discuss the advantages of utilizing it, we need to consider what it is in the first place. Personal injury law firms that want to get any traction with their business and website will inevitably make a Business Profile, but that is not the only thing they should do, especially considering how little management power over it you have from just doing that. You should create a GMB account on top of the Business Profile. The good news about both of these things is that you do not have to pay to create either of these things. The GMB account is basically set up to claim ownership of the Business Profile. Not only that, but your GMB account can be used to utilize more free features as part of your Business Profile. These features do a world of good to help your personal injury law firm have increased visibility on Google.

Your business profile is, basically, the page that people may see when searching Google for a certain business. For instance, a person searching for personal injury law firms where your business is located may come upon your business at the top of the results in the Local 3-pack section. On Google Maps, the Business Profile provides various information you include about the business, including contact information, location, and more. The Business Profile also does not have to be created by the business owner themselves, which is why it is important that the business owner acquire a GMB and verify their identity. This way, they can ensure that all information is accurate and up to date on their Business Profile.

One of the biggest features of the Business Profile is a person’s ability to interact with it. One of the most common methods of interaction comes in the form of leaving a review for the business. One of the biggest issues associated with the owner not having a GMB is that, should someone leave a negative review for your personal injury law firm, you do not have any way to respond to the reviewer in order to somehow rectify the problem. A GMB allows you to do just that. You can even use your GMB to add posts to your Business Profile, using it almost like social media.

Another great feature that GMB provides is the ability to add extra details to the Business Profile that would have been otherwise absent. Regular users can add some of the more basic information, but a GMB is required to add more complicated stuff, stuff that the average user may not know themselves. For example, you can provide your operation hours on the profile, on top of products, the pricing for said products, a link to your official website, and more. It’s a great way to help make your personal injury law firm’s website stand out, and a common method employed in SEO for personal injury firms. These additional details will help you stand out better than if you left your Business Profile alone.

The benefits of GMB is not just in the form of attracting and appeasing customers, it also helps you get a better understanding of who your customers are and what they may want. You can see how these prospective customers came to find your business (i.e., did they find it through a simple Google search, Google maps, etc.). Additionally, you can gain insight into how your customers interacted with the Business Profile. Are they clicking through to your website? Are they reading reviews? Also, be sure to check out how photos on your Business Profile compare to photos on similar Business Profiles. Finally, as mentioned above, Business Profiles are a key asset for an SEO marketer to employ. Much like how Google search results have an algorithm that these marketers must learn to improve visibility, there is an algorithm that ranks Business Profiles. Through the dashboard for GMB, you can use keywords and provide optimizations in other areas to help increase your profile’s… well, profile. There are three factors that you need to consider with Business Profiles: establishing trust, providing quality information, and targeting the right audiences. Use keywords that are neither too vague nor too specific, and make sure that the information you provide would-be customers is something they can trust and something that gives them what they are looking for. If your information is of low quality, or if you demonstrate that your personal injury law firm is untrustworthy, these customers will likely not stick around for long.