YouTube, if you’ve ever logged on to the internet, you’ve heard about it. YouTube is a brilliant platform if you’re looking to market your content or share your content in video format. Now, if you’re looking to get started with a channel, the first thing you need to do is have consistency in your regular uploads. Once you’ve got that down and started getting some views, you’d certainly like to know how your channel is doing. What sort of content is getting more interactions and what kind of videos are doing poorly and so on. To help with this, YouTube provides a great tool, YouTube Analytics. Here’s how to access it:
- Go to your profile and select the YouTube studio option. From there on you can go on to Channel Analytics.
- These analytics will show you a number of metrics that you can use and learn from to grow your Youtube channel faster.
- You can also choose the advanced analytics option to get a more detailed and up-close version of your YouTube metrics. You can also download a report from the same page to develop a content strategy.
Now that you know how to access these tools. Here are some metrics that you need to keep a steady eye on while trying to grow your channel. Making an increase in these metrics will lead to an increase in revenue and hence more growth in the fastest way possible.
1. Watch Time
This is the total number of minutes spent watching your channel videos. It’s very important to know the average length of viewing your videos and whether people are watching at least a few seconds of your content. It helps determine how big of an audience you’ve got and what else you could do to possibly attract a bigger audience. The watch time metric can also give you an idea about the overall popularity of a video, which helps increase the likelihood that more people might like it for some reason or another.
2. Views
This is one of the most obvious stats that are essential for anyone who wants to make YouTube videos. It’s the measure of how many times your video has been viewed by viewers. It’s a stat that can be seen as a way to easily validate your content and tell you how popular it is. As if you’ve got thousands of views, it means your video was interesting enough for people to click on and watch.
3. Unique Viewers
It’s similar to views but in this case, we’re dealing with totally unique views from different viewers. If the number of unique viewers is high then it means that there are lots and lots of people who visit YouTube regularly and regularly watch your videos as well. If your content is getting more views every day, then this means that your videos are more popular as compared to other videos on the platform.
4. Unique Visitors
This one’s short and simple. If the number of unique visitors is high then you should know that you have lots of people who visit your video page and decided to watch it regularly. It’s an important stat for any video creator who wants to know whether his or her channel is getting enough visitors and whether or not he or she can attract a larger audience.
5. Comments
This one’s another important metric for any YouTube channel as well as videos on other websites. Here, we’re talking about the number of comments your videos have received. It’s a way to quickly gauge the popularity of a particular video or channel. As long as you’re getting nice comments from your viewers, then this proves that you have lots of people who like what you have to say and are really curious to know how you learned that particular information. The comments metrics can also inform if your channel needs more work or needs more attention than it is getting at present.
6. Subscribers
Subscribers are considered important because they allow YouTube users to watch videos without ads and other similar services that may make them feel uncomfortable. In any case, you need to have lots of subscribers to receive other benefits like being able to post videos on YouTube as well as participate with comments and so much more. It’s just like getting more subscribers means knowing that your content is popular enough for people who regularly visit your channel.
7. Share Of Voice
This YouTube metric tells you how many times the content that’s up on your channel is viewed whenever someone visits the site. The share of voice is helpful since it lets you know how big of a percentage of the audience visits other channels and then decides to visit yours as well.
Conclusion
So now that you’re informed about the YouTube metrics available, you know what kind of information you need to look for when it comes to comparing your channel with other channels as well as YouTube videos in general.
