‘Borat 2’: Amazon Floats Inflatable Borat On London’s Thames Ahead Of Premiere

Borat Subsequent Moviefilm is coming and Amazon
AMZN
made sure everyone knew about it on Thursday by floating an inflatable Borat—wearing his trademark mankini—down London’s River Thames.

The highly anticipated spoof movie premieres globally on Prime Video on Friday.

To mark the occasion, Amazon had the blow-up likeness of Sacha Baron Cohen’s Borat parading down the Thames for millions of Londoners to see. The blow-up Borat can be seen lying on top of a barge.

The Amazon Prime Video UK Twitter account had some fun with the stunt, noting that: “Borat’s johnson spotted floating down the Thames.” This, of course, is a nod to British Prime Minister Boris Johnson.

Baron Cohen, meanwhile, has been promoting Borat Subsequent Moviefilm in the US, including an appearance on Jimmy Kimmel Live this week. Baron Cohen, in character as Borat, gave Kimmel a “coronavirus inspection”.

Amazon is getting huge buzz for Friday’s release of Borat 2 already; as well as Baron Cohen doing the promotional rounds, a clip from the film featuring Rudy Giuliani has hit the headlines and raised questions about the conduct of President Donald Trump’s personal attorney.

Giuliani can allegedly be seen putting his hand down his pants in a scene featuring an actress playing Borat’s daughter.

The former New York mayor has dismissed any wrongdoing, tweeting on Wednesday: “The Borat video is a complete fabrication. I was tucking in my shirt after taking off the recording equipment.

“At no time before, during, or after the interview was I ever inappropriate. If Sacha Baron Cohen implies otherwise he is a stone-cold liar.”

Reviews for Borat 2 have been positive thus far. Den of Geek called it a “rare win for a legacy sequel,” and Rolling Stone said that Baron Cohen’s acerbic reflection of America under Trump makes the movie must-see. “Cohen and his creation keep punching, and punching, and punching, until America’s kidneys are properly battered. It’s the high-wire act that makes the movie so good — the dangers Cohen dives into headfirst, against all better judgement,” said the magazine.

Borat Subsequent Moviefilm is on Amazon Prime Video from Friday.