How To 10X Views Of Your Videos In 90 Days

With hundreds of hours of content being uploaded to YouTube every minute, it takes skill and strategy to make your clips stand out in a sea of videos of entrepreneurs lounging on their luxury yachts. The holy video grail is to position your content in a way that gets it seen, reaches your target audience, and leaves a trail of breadcrumbs behind that your viewers can pick up on their way to becoming your customer. 

“While most people feel like that’s easier said than done, at my production company we’ve mastered the art. We wage war against noise-makers and ‘imposter-preneurs,’ turning our focus instead to visionaries who want massive, long-lasting impact and profit,” says Marley Jaxx, video marketing expert, content strategist, and CEO of the renowned and rapidly growing video marketing agency, Jaxx Productions.

Jaxx helps everyone from newbie business owners to industry icons dominate their content categories online and 10x their views on YouTube in as little as 90 days. She shared with me her three tips for gaining visibility, impact, and profit through video.

1. Start With A Searchable Title

“So many content creators go through the same misguided video creation process: they think of an idea, hit record, upload, and post the same day(s) every week. While consistency is one of the most important metrics on YouTube for ensuring your videos are served to more viewers, if you’re not paying attention to what your target audience is actively searching for, you’re not going to reach them,” notes Jaxx.

“So before you even think about turning on that camera, type industry keywords related to your niche (like ‘how to use instagram…’ or ‘business tips for…’) into the Google or YouTube search bar, and take advantage of the autocomplete feature. It will tell you exactly what questions are being asked about your industry, as well as the words and phrases that your audience is using to ask them. 

“When you put Google and tools like TubeBuddy to work, they do the idea generation for you. You can optimize months’ worth of video titles in a matter of minutes, knowing that you’re appealing to the exact desires and needs of your audience.” 

2. Reorganize your Calls To Action

“Most video intros are too long and include outros that spend too much time beckoning the viewer to subscribe. As a result, viewers will click to the middle of your video, get the answer they’re looking for, and click away again without giving much thought to you or your business—and reducing your overall watchtime rate to boot,” says Jaxx. 

“Instead, hook the viewer with an intriguing first line. Tease their interest by briefly explaining the video title, and then tell them to click the link in the description below to learn more on your website, or to download a free resource,” advises Jaxx. “Once the body of your video is complete, tell your viewers where to go next—whether it’s a playlist of videos on your channel, a link to your coordinating blog post, or a like to your free ebook. Include your resource links down in the description of each video, and your conversion rate will soar at no cost to you.” 

3. Repurpose Your Content Across Platforms

“Why launch a video to one platform when you could expand your reach by distributing it across your social media?” asks Jaxx. “Repurposing your videos allows you to spread them across multiple channels to be able to show up on YouTube, Facebook, Instagram, IGTV, Instagram Stories, LinkedIn, Pinterest, and other social media platforms so you can meet your audience where they are. You essentially position your pieces of content to work for you, like an army of salespeople promoting your message and bringing warm traffic to your business 24/7, even on the days you aren’t working. 

“You can repurpose one YouTube video into multiple 30-60 second mini-videos, 15 second Instagram Stories, smaller snippets or trailers that can be distributed on any other platform and drive traffic back to YouTube. And why stop there? You can also edit the video transcription into a blog post, email newsletter, and LinkedIn Article. Then, highlight the best one-liners and turn them into quote pictures, text-based posts, or tweets.  

“By spreading your message across multiple social media platforms, not only are you building momentum, but you’re making it so that your audience sees you everywhere. They can view your content in a way that best suits their learning style, appeases their desires, and increases their familiarity with your brand,” says Jaxx.

No doubt, video is one of the best ways to connect with your audience and customers. Follow these tips and increase your results!

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