How To Leverage Automation To Run Your YouTube Channel

The life of an entrepreneur is usually filled with endless hours of work. Entrepreneurs are dedicated to their companies—from birth through adolescence, striving for success—and it shows in the way they spend their time. Entrepreneurs are some of the most passionate and devoted people, but they often face burnout. 

YouTube creator and manager Caleb Boxx helps content-creating entrepreneurs generate hands-off strategies for their businesses through the use of automation. He specifically works with YouTube figures to help them generate a following, earn money, and maintain their viewers’ interest through automated video storytelling. Content creation is time-consuming, and every video is new—but Boxx helps leading creators implement a business structure that gives them a little more freedom and room to breathe.

YouTube content creators must generate guidelines for success, unique to their channels. Boxx uses these three tenets to build an automated model for his YouTube-creator clients, but you can apply the same steps to streamline workflows and take your hands off the wheel, so you are free to take a breath and some personal time.

Set clear brand guidelines

A hands-off approach to entrepreneurship requires a specific set of standards to adhere to, and it requires that you and your team have a clear direction for each project. In the YouTube world, this looks like creating brand guidelines that maximize first impressions—as the thumbnails used, or the format of a video title. In order to automate these essential and recurring processes, you have to set a clear set of rules that can be followed each time.

These expectations can be communicated through brand guideline documentation, or by sharing an example video with your team members. The most important part of developing an automated process is to make all of the major decisions ahead of time. This means creating a consistent template, with fonts, colors, spacing, format, and language or phrasing detailed long before you or your team are producing the work. Whether in the YouTube world or the broader entrepreneurship world, an automated business strategy will require some leg work at the beginning. It will pay off in dividends when your team members understand exactly what you want, and you can step back because you trust them.

Dial-in and focus on specific goals

Basic business strategy says it’s essential to understand your target market—this is not only true, but it’s also vital. When it comes to automating tasks related to YouTube creation or even broader entrepreneurial goals, clear goals become even more essential. With his YouTube automation business, Boxx helps content creators determine exactly what their viewers want to see. With specific targets in mind, content creators can work more efficiently and delegate tasks within the video production because the process is simplified because everyone knows the ultimate goal. Boxx helps his clients identify trends among target audiences so that videos get more viewers. You can use this same strategy to help your team understand the types of words or topics—think SEO—that should be used to reach clients.

Stay on top of global trends

Boxx said trends are the key to growing on YouTube. Armed with a clear knowledge of your target audience and your unique brand guidelines, content creators can determine which trends suit their editorial needs. “You cannot expect growth if you are not creating content that is relevant to what people want to see,” Boxx said. You need to be aware of global trends, yes, but focus your energy on a specific niche. Use information about your target audience and brand guidelines to determine if a trend is something you can capitalize on. The best way to optimize a trend, Boxx said, is to make sure your content has an enticing title and plays off of other relevant topics that are getting traction on the site.

Don’t be fooled by the belief that, as an entrepreneur or YouTube content creator, you have to be hands-on with every aspect of your business every time you generate a product. Take small steps to delegate and automate processes within your business, and you will find that a hands-off approach frees you up to be more creative and strategize for the future of your business.