It’s Time to Check In With Your Staff Regarding Coronavirus


Six months ago the world as we knew it changed. Business owners all over the country were dealing with uncertainty as we navigated the waters of quarantine, remote working and new local and state regulations. For some business owners, quarantine meant having to re-think the way that they did business and come up with new and creative ways to reach their customer base. Others saw a sharp increase in their orders and had to increase their means of production and distribution to keep up with demand.

In the beginning, we spent a lot of time working with our team members to reassure them and help ease their fears in this time of uncertainty. But as time went on, and this new way of life became our “normal” many business owners have stopped talking about the “elephant in the room.”

Which is why today, I want to encourage you to check in with your staff regarding Coronavirus.

Let Them Know Where the Business Stands

Chances are your team already has a good idea of how your business is going in a post-corona landscape. But as a leader, it is important to communicate with your team and give them regular updates regarding your business growth or pain points. Celebrate the victories together, no matter how small.

“In March and April we saw a decrease in the number of leads coming in for our services which was not surprising, but once we implemented the new virtual quoting process we were able to not only recover and meet our goals for May but this past 3 months we have actually seen an increase in leads coming into the system. I think that we are in a good place as a company and I am really excited to see how our numbers look for the fall.”

Thank Them For Their Contribution

Anxiety and stress levels are off the charts for many Americans right now and many are dealing with children at home doing virtual learning, a spouse who may be laid off, or friends and loved ones that have gotten sick or are in quarantine. Never underestimate the impact and importance of saying “Thank You” right now. Your staff has had to learn new systems and programs to be successful in a remote environment, they have had to have hard conversations with clients and prospects and they have done it all while worrying about their own health and safety.

Say “Thank You” and celebrate the work that they have put in to help your business weather this storm.

Keep The Dialog Open

The final piece of advice I have for you, is to keep the dialog open. We aren’t back to normal yet, and we won’t be for some time now. So, remember to check in with your team on a regular basis and keep the lines of communication open. Remind them of the reasons that you serve your marketplace. Remind them of the contribution that you are doing for your client base and the world. Remind them of the value that they create and the lives that they touch by logging in every day. 

Be intentional and thoughtful with your team during these times. 

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.

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