5 Mobile App Metrics You Need To Track In 2021

If you are a mobile app owner or looking to start your app, you need to pay attention to the critical mobile app performance metrics you will have to track. Your success as an app owner will significantly depend on the analysis of your customers.

Because these mobile app analytics help you know your application’s exact growth rate, a few years back, there were very few things app owners could track. But now, you can choose 100s of metrics to track. However, if you have to choose just some of them and need a proper explanation, you should follow the app metrics mentioned in Topflightapps’ article for better app growth.

Here in this article, we’ve listed five mobile app metrics you need to track. But before starting with that, let’s take a glimpse at what app metrics are.

Also read, 15 Essential Business Metrics To Track

What Are Mobile App Metrics?

Mobile App metrics tell you all about the user interaction with the app. It keeps you well informed about your users’ growth, retention, engagement, and revenue.  

With the help of these metrics, you can collect the following information:

  • Total number of users on your app
  • Details of the features that are frequently used and those that are not being used.
  • The number of active users on your app
  • Time spent on your app and the actions taken
  • Bugs and glitches of your app

5 Mobile App Metrics to Track

These are some of the general metrics that an owner should track for better growth and work on its pain point.

Acquisition

By using this KPI, you can keep track of the number of app downloads. It is pretty essential to track the number of downloads, making you understand your app’s perspective.

Activation Rate

This KPI will help you know the percentage of downloads that are actively using the app. The number of people who download the app but never use it is very high. People tend to stay away from apps that take a long time to register and ask many things before activation. This should be a point of concern to you, and to ensure this, you need to make app activation less time-consuming.

You should also pay attention to the metric range, which has to be between 5% to 15% over the 30 day rolling period for new apps. If the measured range is above 85%, it means you are doing a good job. If it is below 80%, you need to do an in-depth analysis and fix the issue after understanding the problem.

Retention Rate

Retention and revenue are equal to each other. The more users and longer the duration, the higher the revenue. There will be many people who download your app but will never use it. According to a report, almost 24% of the apps are uninstalled after a week. You can plot a retention chart and see the positive and negative effects on retention.

Daily Active Users

Daily active users are the number of people who use your app on a specific day. You can also calculate monthly active users. You should also pay attention to how long people stay on the app and how many people open the app. So, this metric will help you understand the effectiveness of your app.

Uninstalls

This metric is essential to keep track of people who are uninstalling your app on a daily or weekly basis. Churn rate should be observed, which is the number of users remaining at the end of the period compared to the number of users at the starting of the period.

You can also compare the installs and uninstalls on a weekly or monthly basis to get the net result of your app’s performance and then rectify the issues for better performance.

Considering everything, these metrics are nothing less than high-end spy apps that are available online today.

Closure

Tracking these crucial mobile app metrics will give you a better understanding of your app’s growth and marketing. These metrics will make you understand how you can improve the user’s experience. We hope that this article has helped you. So, pay attention to these app metrics before you build your app.

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